Retention Strategy through Reactivation Campaign

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Unfortunately, many brands resort to discounts, increasing their promotional spend, when lower cost options are just as effective. Customer lifetime management lets you identify the parts of your customer base that merit a discount incentive, and those that do not.
cell phone database use them more strategically. Below, Instacart provides a great example of using customer lifecycle management to limit their promotional spend.

These emails are part of their re-engagement campaign. Notice first they offer other incentives, such as free delivery. The discount is only offered after a customer has chosen not to convert the "naked" offer.


Customer retention stage examples

11. Triggering repeat purchase incentives on post purchase customer actions (ft. Ace Hardware)
Post purchase flows are an integral part in retaining customers.

Post purchase flows can be used to educate customers on how to get the most out of their product, share add-ons for their recent purchase, or give customers a reason to come back.

Below, Ace Hardware uses a direct mail coupon after an in-store visit.