Cart Abandonment Email Best Practices & Samples – Part 2

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Once you begin, continually monitor your performance and analyze your emails’ effectiveness using A/B testing to optimize your emails.




April 16, 2017 | Barilliance
In Cart Abandonment Email Best Practices cell phone number in philippines & Samples Part 1 we learned it is important to implement a cart abandonment emails campaign to recover as much of the lost sales as possible.

We learned what the best practices for the emails’ execution and individualization are. In part 2, we will learn what the best practices for the emails’ content are.



Best Practices for the Emails’ Content
The Ideal Subject Line:
The cart abandonment email’s subject line is the first thing customers see, therefore it greatly influences the email’s open rate.

It is essential that your subject line is crafted optimally to entice customers to open the email, because if they don’t open it, they won’t click-through and convert.