Inbound Marketing: What is it?

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Inbound Marketing, also known as Attraction Marketing, is a set of innovative marketing strategies that aim to attract the public voluntarily, that is, organically.

Inbound Marketing came to break with the concepts of the old marketing strategy, where brands made massive and invasive advertisements to the consumer.


Through this new marketing strategy, it was possible to change the relationship between companies and their target audience and educate consumers. With Inbound Marketing, it is possible to create more assertive and impactful communication that generates better results.

The History of Inbound Marketing
Inbound Marketing emerged in the United States and began to whatsapp netherlands become popular in 2009. It became a revolution in the concept of marketing and gained more and more followers, becoming the newest great sales strategy .

The number of companies adopting Inbound Marketing is growing every day. Regardless of their size or segment, Inbound is for everyone who decides to leverage their marketing and sales strategies . In addition to strengthening relationships with their customers, it also generates more authority for their brand.

Literally translated, Inbound Marketing means “Inbound Marketing” or “New Marketing”. In both translations, the concept is the same and the main idea is: to differentiate “new marketing” from “old marketing”.

Basically, what differentiates these two concepts is that, in the old marketing, it was the company that went after the customer. In the new marketing concept , it is the customer who goes to the company.

This means that Inbound Marketing strategies are so powerful that the consumer will be attracted to your campaign. They will become interested in your products or services. They will create a relationship with your brand and consequently this will result in an increase in sales.

Top Reasons to Adopt Inbound Marketing in Business
With the advancement of technology and the internet becoming increasingly present in everyday life around the world, it is no surprise that online strategies are the most effective. Therefore, Inbound Marketing can be used for the most diverse business segments.

Companies need to see marketing as an essential investment for their growth and not as a superfluous sector that generates more costs. After all, the actions promoted by Inbound Marketing can be measured by the company. Among the many data and reports that Inbound offers, it is possible, for example:

Have access to the number of website hits
Track your Google rankings
Know the number of views your publications have achieved
Furthermore, according to statistics we can state that:

The average ROI (Return on Investment) generated exceeds 270%
Inbound Marketing strategies cost, on average, 60% less than traditional marketing
Company blogs that use the new marketing get around 97% of links directed to their page
Inbound Marketing is responsible for attracting and converting leads into customers, significantly helping the sales team close deals.

In short, it provides everything your business needs to leverage and become competitive in today's market.

Did you like this post? Then put these tips into practice and take advantage of what Inbound strategies can do for your brand!