It’s very rare indeed that prospects complain that a sales presentation got to the point too quickly, or didn’t go on for long enough. So why is cutting material from your sales presentation such a hard idea to implement?
Most sales presentations cover ground that’s unnecessary, list saudi mobile number too many features, and confuse ‘why change?’ with ‘why us?’ Edit your presentations aggressively – try cutting half the material, tell your story pithily, and make certain to address the decision your prospects are making at the right stage in the sales cycle.
4. Lose the text
No, don’t shorten your bullet points. Don’t even limit yourself to one line of text per slide on a beautiful photo background (even if you have seen this idea used at conference presentations). Don’t use text to communicate at all. Just use photos you took or that are really relevant, graphs, charts, and other visualisations. People can’t read and listen at the same time – so stop undermining your sales presentation with lousy text-heavy slides.
5. Use a physical prop
Find a prop, pass it around, talk about it, show it, let your audience hold it. The prop can be your product, or an object that helps explain what’s different or important – a kitchen funnel if you are talking about your impact on the sales funnel, a broken part if you are going to emphasise what’s wrong with competing approaches. 3D props help to make presentations compelling. (For a famous example, check out Richard Feynman explaining why the Challenger Space Shuttle exploded at 2 minutes into this video.)