Factors that influence these decisions

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According to various studies, approximately 60 to 90% of B2B purchasing decisions are made online , long before the customer even picks up the phone.

This means that when a business customer decides they need a product or service, they do most of the research online, so by the time they pick up the phone, they've already chosen the providers who can help them. In other words, the buyer is now in control of the sale, not the salesperson.

Likewise, to close a deal or turkey mobile database a collaboration, you must consider that companies are increasingly focusing on aspects such as:

The image you convey to your partners, as well as to your suppliers, consumers, and society in general.
Your online presence and reputation .
The foundations of your business model. Not just in terms of profitability, but also in terms of values ​​and philosophy.
Today, companies are aware that the image projected by their partners and suppliers has a significant influence on their own image and the way they want to convey it. For this reason, they focus on suppliers and collaborators who, in addition to providing them with quality products and services, provide additional value in the form of an improved image.


How to identify the target audience in b2b digital marketing?
Identifying your target audience in B2B digital marketing is critical to the success of any strategy. Some ways to do this include:

Define your buyer persona : Create a detailed profile of your ideal customer, including demographic information, needs, challenges, and purchasing behaviors.

Market Research : Conduct market research to understand industry trends and needs, as well as customer preferences.

Data Analytics : Use data analytics tools to gather information about online customer behavior, such as pages visited, time spent, and actions taken.

Segmentation : Segment your audience into smaller, more targeted groups based on characteristics such as industry, company size, and geographic location.

Social Media Monitoring : Monitor social media to identify relevant conversations and industry trends.

Customer Feedback : Obtain feedback from current and potential customers to understand their needs and preferences.

By identifying their target audience, B2B companies can create more effective and personalized content and marketing strategies to attract and retain their audiences.