This information will be useful for your other

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It's essential to have an overview of conversion types because not all conversions have the same value or importance for your business. Out of 100 conversions that cost you €10 each, you would want to know that there were:

40 quote requests
20 contact requests
15 phone calls from a smartphone (telephone number on the ads)
20 phone calls from a PC/Desktop (phone number displayed on the website)
5 displays of the address of a physical point of sale (web-to-store)
Usefulness for the marketing manager

This metric will be useful if you want to give a different value each type of conversion. This will make it more accurate to calculate the maximum cost/conversion you need to achieve to be profitable.

You will now be able to calculate the cost/conversion by indonesia mobile database and verify that your return on investment is profitable.

8. Origin of conversions:

As a marketer, it's helpful to analyze performance by geographic origin and device type to learn more about your target audience and their behavior.

Geographic origin: by country, region, city, area by radius, etc.
Device types: Desktop, mobile, tablet.
Good to know: The geographic origin indicates where the user was located when they performed their search, not where they live. Example: you may have a very good conversion rate in Brussels even though your physical showroom is located in Hainaut. It's probably the residents of Hainaut who work in Brussels and searched for your products at their workplace (during their lunch break, etc.).


This data allows you to identify which areas your prospects are most likely to purchase your products or services and on which device(s). The strategy is to prioritize your budget in areas that generate the best ROI. The same goes for devices.

communication actions, both online and offline (example: you decide to launch on Facebook and invest in Facebook Advertising? You already know which geographic areas and types of devices to target as a priority).

Key takeaways:
As a marketing manager, you need to be able to accurately assess the overall return on investment (direct and indirect) of your online campaigns. Without this overview, you could make decisions based on misinterpretations. From an even more holistic perspective, you need this information for all your acquisition sources, both online and offline, to identify their synergies in terms of indirect returns.