So you want to post tons of visuals on social media. But first, you need to know which visuals work and which don't.
Look for visual trends on social media platforms and do a Google search to find out.
You can also check your analytics and social media insights to see what worked well over the past couple of months.
Here's how to do it:
Visit Pinterest's Most Repinned Pins page. This oman mobile database shows you the pins that users like;
Search using the most popular hashtags on Instagram. For example, #love is one of the most popular hashtags on Instagram, with over 2 billion posts. So, review the posts with this hashtag and note which ones have a high engagement rate.
Check your competitors' hashtags and do some online research on hashtags in your industry to see which ones are performing well;
Do a Google search for popular image trends;
Review your Facebook and Instagram data to see how your recent posts performed so you can adjust your upcoming social media strategy.
6. Organize contests
Running social media contests is a surefire way to grow your audience and get tons of engagement.
Here are three that work:
Simply like, comment, and share to enter. Users like your post and share it with their friends to enter your contest;
Tag a friend. The more friends your audience tags, the more engagement they get;
User-generated content. Users create posts based on a theme you define and tag your business to participate.
Remember to always follow the contest rules established by each social media platform. Since each platform has different rules, review them first before investing time in creating your contest.
Here are a few you should know:
Rules for contests on Instagram and Facebook
You are responsible for the legality of your contests (eligibility requirements, official rules and prize regulations);
You must not ask users to tag photos inaccurately (for example, do not ask users to tag photos in which they do not appear);
It would be helpful to clarify that Instagram or Facebook are not sponsoring your contest.
Twitter Contest Rules
Do not encourage users to create multiple accounts (for example, users may create multiple accounts to receive multiple entries in your contest);
Don't ask users to post the same tweet multiple times (avoid saying "whoever retweets this message the most wins");
Avoid content that jeopardizes user safety, such as violent, abusive, terrorist, hateful, or adult content;
Avoid spamming and do not post private information about other people.
Snapchat Competition Rules
Do not use Snapchat trademarks or logos;
Do not encourage illegal, illicit, or spammy behavior.
7. Tag the influencers and bloggers you mentioned in your post
Using influencer quotes in your blog is a great way to drive engagement. But don't stop there.
Make sure to give credit to the influencers you've cited by mentioning them on social media:
Tag them on social media with a link to your content;
Create an attractive graphic and mention the influencer in a social post.
They'll definitely appreciate it! Plus, it's a great way to grab the attention of their followers.
Research the latest visual trends
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