This is how digitally competent the Germans are

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Now it's out! A total of 22 competencies were surveyed. And – how digitally literate are we Germans now? Can this be expressed in one word or a number? Are index fingers still hovering over the keyboard, or are thumbs already flying over the screen? And what can we derive from this for marketing? Are inbound marketing and content marketing strategies continuing to gain namibia phone number data importance, or are we better off switching back to traditional advertising à la Don Draper ?



How digitally competent are Germans? The D21 DIGITAL INDEX 2017/2018 addresses this question . A total of 22 competencies from various areas were surveyed. The graphic shows where we Germans see our digital strengths and weaknesses. Some topics are noteworthy.



Conducting internet research


For anyone wondering: Does inbound marketing work? Here's the answer: Conducting internet research received the highest score of all the survey topics. Most respondents rated their competence in this area as high, and very few respondents stated that they had no or low competence in this area. This means: With inbound marketing methods such as content marketing , lead generation , or search engine marketing, you can potentially reach three-quarters of Germans.

In addition, two-thirds of all Germans use multiple sources when conducting internet research.