This month, we have been discussing the ins and outs of modern website design and development, touching first on traditional HTML/CSS websites, then on Content Management Systems (CMS), and finally on the integration of Rich Media into your web presence. So far, we have placed a great deal of emphasis on content and the ways in which it can be included and managed – after all, is only as good as the information it provides. But the highest quality content in the world is worth nothing if your website is not found on the Internet. This week, we will be wrapping up our Website Design and Development series with some information on how to make your website work for you.
Start with an optimized URL
If you are building a new website or revamping your kenya whatsapp number data 5 million current one, spend some time thinking of an URL that has keywords that describe your business or what type of services or products you offer. Stay away from acronyms, unless your brand is very well known by that acronym. By choosing a domain name that includes the main keywords that people might use to search for the types of services or products you offer, you’re tackling the first step of Search Engine Optimization (SEO).
Choose the Best Platform for Your Business: HTML or CMS
We covered HTML/CSS websites and CMS websites in detail in this series. Before thinking of how you wish your website to look, think of the main function of your website, and why you are making a new investment. A thorough analysis will help you decide if you need a simple brochure HTML/CSS website, a CMS website, or even a more complicated database driven website. Planning ahead will save you money with revisions along the way.