This is the story of Mario and Giovanni

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If you are planning to develop your franchising business and are wondering how to do it, today in this article you will find a story based on a true story to understand what steps you need to take for a successful and error-free development.

We have already talked in another article about how to build a franchise development plan , what is a franchise consultancy and who is the franchise developer . Today, however, we want to return to these themes and not limit ourselves to talking about them in a theoretical way, but trying to accompany you in reading this article through a story. The story is taken from a real example, but since we do not want to reveal data, names and nurse database strategies, we prefer to speak in a generic way by giving fictitious names to both the format and the protagonists.

, two guys from Verona who have a luxury gourmet hamburger joint with special recipes and quality meats that are not normally found in a hamburger joint.

Realizing that they had created a winning format, they decided to embark on the path of franchising development, their great dream.