The second step of the development

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plan is to talk and analyze the market , but not the market in which you have acted so far. You will no longer have to look at competitors in your area, but at those at a national level as a franchise who are positioning themselves with a product or service like yours. This is because the market you will be facing is not the one where you have already won, but the market of business opportunities in franchising; both vertically, with franchising activities like yours, and horizontally, with those who sell a franchising opportunity that requires an investment equal to the one you require.

The third step is the analysis of the target franchisee , to be able to answer the question: "who do I address with my franchising development proposal?" It is absolutely necessary to decide who your ideal franchisee is because it must not be the classic "anyone with money", this will not differentiate you on the market.

The fourth step of the development plan is the franchising rich people data sheet , that is, the document that describes in detail what you are going to sell and offer on the market, what the royalties and the entry fee are.

The fifth step involves drawing up two financial statements . The first will be yours, which as the parent company you will have to indicate what income, expenses and profits you expect. The second is the franchisee's financial statement, which will be illustrated in 3 different scenarios: the worst, an average and the best. You will therefore have to demonstrate to the franchisee, with numbers taken directly from your current business, that the investment they are about to make is sound and profitable.