Therefore, I strongly recommend reading the Google Quality Rater Guidelines . In fact, the search engine recently introduced the concept of EAT (expertise, authority, trustworthiness).
Especially useful for those producing content for philippines business email list YMYL websites (i.e. those that could affect a person's health, financial stability, happiness, or safety).
improving the quality of google search results
Image Source: Google
“Remember that the first step in evaluating the quality of the page is to understand the true purpose of the page”
“Sites or pages that serve no useful purpose whatsoever, including pages created without the intention of helping users, or that potentially spread hate, cause harm, deceive, or misinform people should receive the lowest rating.”
A second piece of advice I feel like giving is to always respect the canons of good writing, clarity and completeness of information: the content must be original (not copied!) and must be able to respond exhaustively to the user's query.
Let's not forget that, with the introduction of BERT , the quality of a text becomes essential, as the search engine begins to have an increasingly accurate interpretation of the contents of a site.
How to improve the ranking of blog posts that aren't getting the desired results?
If a strategy does not bring the expected results, you need to try to understand where the error lies: perhaps the search intent of the keywords used is no longer adequate, the contents are not updated, or competitors have produced better information content.