Declining open rates can also indicate that your email list has become stale
Posted: Mon Dec 23, 2024 5:18 am
Some contacts may no longer use the email addresses they initially provided, while others may have lost interest in your content over time but haven’t unsubscribed. As a result, emails are being sent to people who aren’t active participants in your campaigns, lowering your overall open rate.
Steps to follow to clean your email list:
Segment inactive users:
A key strategy to combat declining open rates is to laos phone segment inactive users – those who have not opened or interacted with your emails for a specific period. These contacts may lose interest for a variety of reasons, such as a change in interests or overly frequent communication. By identifying this group, you can design reactivation campaigns specifically designed to pique their interest once again.
Run targeted re-engagement campaigns:
Try sending personalized, targeted content to re-engage inactive users. This could be a special offer, a survey to understand their needs, or a reminder of the value of being on your list. Experiment with different subject lines and tones to see what works best to capture their attention.
Clean up your email list by removing unresponsive contacts:
If your reactivation attempts are failing, it may be time to consider removing those unresponsive contacts from your list. While it may seem counterintuitive to reduce the size of your email list, keeping unresponsive subscribers does more harm than good, as it lowers your open rates, degrades your sender reputation, and wastes resources.
Bounce Rates In email marketing, this refers to the percentage of emails that are returned (or “bounced”) as undeliverable after being sent to recipients. These undeliverable emails fall into two categories: hard bounces and soft bounces. Understanding the distinction between these two types of bounces is essential to improving the deliverability of your emails and maintaining a healthy contact list.
Steps to follow to clean your email list:
Segment inactive users:
A key strategy to combat declining open rates is to laos phone segment inactive users – those who have not opened or interacted with your emails for a specific period. These contacts may lose interest for a variety of reasons, such as a change in interests or overly frequent communication. By identifying this group, you can design reactivation campaigns specifically designed to pique their interest once again.
Run targeted re-engagement campaigns:
Try sending personalized, targeted content to re-engage inactive users. This could be a special offer, a survey to understand their needs, or a reminder of the value of being on your list. Experiment with different subject lines and tones to see what works best to capture their attention.
Clean up your email list by removing unresponsive contacts:
If your reactivation attempts are failing, it may be time to consider removing those unresponsive contacts from your list. While it may seem counterintuitive to reduce the size of your email list, keeping unresponsive subscribers does more harm than good, as it lowers your open rates, degrades your sender reputation, and wastes resources.
Bounce Rates In email marketing, this refers to the percentage of emails that are returned (or “bounced”) as undeliverable after being sent to recipients. These undeliverable emails fall into two categories: hard bounces and soft bounces. Understanding the distinction between these two types of bounces is essential to improving the deliverability of your emails and maintaining a healthy contact list.