WhatsApp as a Marketing Tool

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WhatsApp is by far the most popular text messaging app. This makes it a great platform for anyone who offers their products and services or even customer support via mobile.

WhatsApp has therefore developed a business-oriented application, WhatsApp Business . This application is similar to the regular WhatsApp application but has numerous features that allow businesses to communicate effectively with their customers.

The free app is designed for small business owners to easily connect with their customers, while large businesses can use the app to provide customer support and send important notifications to customers.

Highest CTR (Click Through Rate)
CTR (Click Through Rate) refers to the ratio of messages opened to the total number of messages sent. WhatsApp messages have impressive open rates compared to other channels, up to 98%.

Think about the open rates you get on other whatsapp france number marketing channels. Isn’t 40% the highest rate you’d expect from email marketing? That’s why WhatsApp is the most engaging marketing channel on the planet. However, if you’re offering irrelevant or uninteresting content, your marketing on this channel will be unsuccessful.

How to create a company profile on WhatsApp Business
To get started, simply download the WhatsApp Business app from the Google Play Store.

Sign in using your mobile number. Ideally, you should use your work phone number as this will make it easier for you to use later.

Create your profile by entering your business information such as address, company description, email, and website. You can also create a catalog of your products/services.

Setting up WhatsApp for use
Once you've finished creating your business profile, it's time to set up the app. The WhatsApp Business app offers several smart messaging tools.

In the application you can set:

Automated welcome messages.
You can also set quick answers to predefined questions.
Or an automated message when you can't respond to your customers.
You can set the message to be sent at any time, on a custom schedule, or outside of business hours.
Using WhatsApp Business effectively
There are many ways you can use WhatsApp Business. It can be something as simple as offering support to your customers or sending timely information. The possibilities are almost endless.

One-on-one support
One of the primary benefits of using WhatsApp Business is the ability to provide one-on-one support to your customers. If you have a small business, you'll want to stay on top of your customers' queries and respond to them promptly.

While some people prefer to call a customer service number or send an email, many now flock to social media to complain or ask for support. Using WhatsApp or Facebook Messenger is a great way to connect with customers online. Additionally, messaging apps can be used in the same way as a chatbot on a website.

The app also allows you to send photos, videos, and other attachments to your customers and vice versa. This can help your customers explain their issues more clearly.