Mix your media
Don’t just use slides, or a whiteboard, or video, or pitchbooks. Mix it up. Use a variety of media, as appropriate, as part of your sales presentation. Each time you change the media you are using attention levels rise. So, mix things up to help make your presentation more compelling.
7. Create a hyperlinked interactive menu
Plan out the sections in your presentation, and then create a small navigation bar at the bottom of each slide. Hyperlink parts of the relevant slides, and click on the menu when presenting to skip to that section. It sounds more complicated than it is.
8. Record an on-demand version, and track it
Forget providing a printout of your slides – it won’t help you to sell. It jut gives an excuse for a gatekeeper to stop you coming back to pitch to the real decision maker, and it’s as-likely-as-not going to get copied to your competitor. Instead, use PowerPoint to record a narrated version of your sales presentation, and then track exactly who watches using Vimeo pro. There’s nothing more satisfying than watching your sales presentation go viral through an organisation, selling for you while you sleep. Now there’s an idea…
9.
Your slides aren’t your sales presentation. A saudi number format presentation needs a presenter too, and presenting confidently and clearly can make all the difference. Video yourself presenting and try to (i) say “you” not “we” (ii) explain clearly what the benefits for prospects are by using phrases like “which means you get…” (iii) eliminate your verbal ticks and (iv) interact confidently with your visuals.
10. Stop half-way
This next sales presentation idea is based on the insight that your sales presentation doesn’t need to be a monologue. Having a discussion can really help. Try presenting your introduction – describing the problem and the cost of not solving it – and then stop presenting and start questioning. Then, once you reach a natural pause, present your solution.
11. Have a conversation
One-way sales presentations make sense in a formal pitch situation where the prospect doesn’t want to talk, and is insistent every presenter follows a clear formula. Otherwise… What sales person doesn’t want to listen and adapt to what a prospect is saying? Why plan out a 20-minute monologue when you can present a few slides, talk, then follow-up with whatever’s relevant. A true visual conversation. Have a clear message you want to get across by all means, but be flexible about when you say what.
12. Annotate your slides
A lot of people don’t know about PowerPoint’s annotation tools. In show mode, hover your cursor over the near-transparent pen at the bottom left of the screen. Then just write on top of your slides using the mouse. Annotate photos, populate charts, or even ask your prospect to take control and sketch out their own situation.