When you express your opinions and perspectives, you are more likely to engage with users who appreciate a personal touch and relate to their experiences. This can build trust and establish you as an authority figure in your niche.
Additionally, this approach could help you attract readers who want to go beyond AI overviews and get advice directly from trusted sources.
That said, this doesn’t mean you should avoid using AI-generated content on your website. Just make sure you edit it to ensure it’s readable and accurate. You should also add some of your own experiences to add a touch of humanity.
3.
Google prioritizes websites that can demonstrate expertise and experience in their articles. This is part of an ongoing effort to avoid promoting misinformation, especially on topics that put readers’ health, safety, happiness, or financial security at risk.
The EEAT guidelines help website owners understand how to write articles that can be identified as useful and authoritative. EEAT stands for:
Expertise , where the writer demonstrates in-depth knowledge of a topic, including training or qualifications bahrain telemarketing data in the field.
Experience , where content is based on first-hand encounters and accurate and useful personal insights.
Authoritativeness , when an author has a strong reputation for trustworthiness among recognized experts in the field.
Trustworthiness , based on impartial and objective content that is transparent about who we are.
Google's E-E-A-T Guidelines
Optimizing your content for these factors helps your site rank higher and can help your website appear in a Google AI overview.
To learn how to do this, check out our detailed guide on Google EEAT for WordPress websites .
4. Make it easier for crawlers to crawl your content
Since AI models still need to crawl content to index it, it’s important that search engines can easily find and understand it. This is known as technical SEO.