B-School Popup Example Using FOMO

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You can also create a buzz by letting your visitors know about something that isn’t available yet, like an upcoming product, a new ebook you’re working on, a webinar, or a training course. Let them know they can stay up to date by signing up for your mailing list.

Marie Forleo creates a teaser on her website promoting her flagship course, B-School. Although this course is only held once a year, Marie places a notice on her website inviting visitors to sign up for her email list to stay in the loop and not miss a thing.

6. Inspire action using emotional appeal
Popups that evoke positive emotions are more likely to resonate with users and make them respond to your call to action. You can appeal to strong emotions such as excitement, curiosity, aspiration, and humor.

Power words are persuasive words that you can use in your popups to trigger a psychological or emotional response. They can entice users to sign up and are one of the easiest ways to increase conversion rates.

My team has put together a helpful list of the best keywords to use in your popups that can increase conversions by 12.7%.

Rich Page tested two different taglines in their popup, one that didn’t use power words and the one in the saudi arabia telemarketing data following screenshot that did.

Example of a Popup Using Power Words
With an optimized popup that appealed to the emotions of its visitors, it increased its subscription rate from 12% to 50%.

If you need help creating compelling content for your popup, you can use OptinMonster’s Smart Optimizations feature to improve your existing copy using artificial intelligence. The feature takes your copy into account and asks ChatGPT to suggest improvements.

My team programmed the AI ​​using our decades of experience building successful OptinMonster campaigns, so these suggestions have a higher chance of converting.