The physical context: To go out or not? To shop online or not?
Posted: Mon Apr 21, 2025 8:34 am
According to the Ipsos study above , consumers will quickly adapt their decision-making as well as their purchasing behavior based on several individual and contextual characteristics such as:
The social context: opinions of third parties, in the work environment, family environment and cultural/socio-demographic environment,
Process: taking into consideration and saudi arabia mobile database new daily information conveyed by the media or by the social context,
Motivation: purchasing actions that can be driven by emotion (we are all going to die, we are all going to survive, I am going to treat myself, I want my comfort, etc.)
Ability: Existing skills and routines. For example, if I've never ordered online before, would I be able to do so? Or not?
The social context: opinions of third parties, in the work environment, family environment and cultural/socio-demographic environment,
Process: taking into consideration and saudi arabia mobile database new daily information conveyed by the media or by the social context,
Motivation: purchasing actions that can be driven by emotion (we are all going to die, we are all going to survive, I am going to treat myself, I want my comfort, etc.)
Ability: Existing skills and routines. For example, if I've never ordered online before, would I be able to do so? Or not?