Consider price as a strategy

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Basically, this means that pricing defines a large part of the business strategy , allowing for a clear view of the agency 's financial viability . In this sense, it's worth mentioning that before making a decision, it's important to keep in mind that each client and agency operates within a specific context that defines them and therefore deserves careful evaluation.

The variables that influence price stipulation and the formation of the sales process are very diverse.

Among the key aspects is the true list of us mobile number database of the service; questions such as how much does our agency add to the client's business? And how much can they grow by having us as partners in their digital marketing strategies ? This will also influence the appropriate pricing of the services offered.


Fix the difference between price and value
Both the marketing agency and the client must be clear that price and value are two completely different things, although sometimes they go hand in hand. This way, we can ensure that the final price for the service provided is set above the total cost, which includes the appreciation of our services.

If the client perceives value as greater than the price of the service itself, we'll be in tune with a win-win relationship ; where the client gets the best from us, and we as an agency reap the benefits, along with recognition and prestige.

In other words, price is something tangible that serves the purpose of segmenting, positioning, and defining markets , and above all, the objectives to be achieved. Whereas value varies from person to person, each person assigns different attributes, feelings, and values ​​to a product or service according to their own vision.





Accurately calculate costs
To meaningfully establish a quote for our services as a digital marketing agency , and therefore feel confident when presenting the quote to a potential client , it's essential to be realistic when setting prices and do so without fear.

To do this, all activities, costs, professionals, and time commitments must be listed. These activities must be perfectly aligned with the entire agency team to avoid potential inconsistencies.

Once this is achieved, the calculations are made, including the cost of professional labor , the percentage of fixed costs (rent, internet, telephone), and third-party investments, such as hiring freelancers for content production.

Likewise, taxes and a fixed profit margin must be included . Once all the calculations are finalized, it will be possible to arrive at the final price for the services we offer.

Generally, when we refer to cost accuracy, we always depend on the likelihood of success we'll have with the audience. That audience , or that success in the digital world, is measured through elements of popularity.

While it's true that in the world of digital marketing, every published page or idea has a specific cost, that cost will be higher when we manage to reach the minds of users or the public.

Success in the world of digital marketing isn't static; it's quite the opposite. It's characterized by movement, utilizing dynamics that align with the needs of the target audience. If we're aware of this idea, then our costs and profits as an agency will surely be much higher.

Advertising is a key factor in the digital world, as it is the foundation that sustains the profits of all our work. When we have optimal advertising , we will achieve very high results and costs. For this reason, many people and clients seek a quality relationship between price and content quality, in order to generate empathy between their needs and tastes.

When we connect with these elements, the chances of success increase, as we achieve the goal we want to achieve. These values ​​mean a lot to the digital market, as they channel each of the demands we seek as an agency.

Keeping up with the pace of developments in the digital world is very difficult; however, getting close to them is a great advantage for maintaining a close relationship between price and quality .