Why align SEO, Content Marketing & Inbound Marketing?
Posted: Mon Apr 21, 2025 10:46 am
Content marketing and inbound marketing are not separate from SEO. In 2018, content marketing is an integral part of SEO: without it, there would be little or no results in search engines.
Numbers are worth a thousand words
HubSpot
Here is our agency's SEO curve since MAY 2016.
After 6 months, we had an average of 1000 visitors/month on our site from search engines.
Today, in January 2018... we are averaging 3,700 visitors/month and quite honestly... we don't want to stop there!
SEO VS Content Marketing?
Contrary to popular belief... an SEO audit (even if it is necessary), followed by technical Onpage optimization is far from thailand mobile database to guarantee the company an increase in traffic, leads or even the number of customers.
The goal of SEO is to increase a site's visibility and brand awareness, not to convert visitors into leads or customers.
The goal of content marketing from an SEO perspective is to expand brand visibility across a range of keywords searched by company personas based on their buying journey.
These two marketing tactics are therefore not opposed, but complementary and must align according to the purchasing journey of your prospects.
Numbers are worth a thousand words
HubSpot
Here is our agency's SEO curve since MAY 2016.
After 6 months, we had an average of 1000 visitors/month on our site from search engines.
Today, in January 2018... we are averaging 3,700 visitors/month and quite honestly... we don't want to stop there!
SEO VS Content Marketing?
Contrary to popular belief... an SEO audit (even if it is necessary), followed by technical Onpage optimization is far from thailand mobile database to guarantee the company an increase in traffic, leads or even the number of customers.
The goal of SEO is to increase a site's visibility and brand awareness, not to convert visitors into leads or customers.
The goal of content marketing from an SEO perspective is to expand brand visibility across a range of keywords searched by company personas based on their buying journey.
These two marketing tactics are therefore not opposed, but complementary and must align according to the purchasing journey of your prospects.