How are marketing research and sociology related?
Posted: Tue Apr 22, 2025 5:05 am
Going to students with a lecture, when you are not teaching professionally, is always a little scary - will they be interested? Will you be able to hold the attention of the young people, get your message across?
That is why on April 15, when we (me and Ainur Adilbaeva, head of the real cell phone number list qualitative research department) came to give a guest lecture for sociology students of Narxoz at the invitation of Aigul Beimisheva, we were a little nervous. And - in vain. Because the 2 hours of the lecture flew by unnoticed. The students listened with great interest, asked many serious questions.
I told them about the research industry in Kazakhstan, about the specifics of practical work in research companies, how to prepare for interviews if someone decides to come to work in a real agency.
Ainur openly shared her experience of working both in a research agency and on the client side. And she spoke in detail about two real projects (using the example of an online platform and focus groups), about methods, ways of analyzing qualitative data, about conclusions and insights.
We hope that such meetings with university students who study in the specialties of "sociology", "marketing", "communications" will be regular. Communication between students and practitioners is mutually beneficial and charges with new energy and ideas.
That is why on April 15, when we (me and Ainur Adilbaeva, head of the real cell phone number list qualitative research department) came to give a guest lecture for sociology students of Narxoz at the invitation of Aigul Beimisheva, we were a little nervous. And - in vain. Because the 2 hours of the lecture flew by unnoticed. The students listened with great interest, asked many serious questions.
I told them about the research industry in Kazakhstan, about the specifics of practical work in research companies, how to prepare for interviews if someone decides to come to work in a real agency.
Ainur openly shared her experience of working both in a research agency and on the client side. And she spoke in detail about two real projects (using the example of an online platform and focus groups), about methods, ways of analyzing qualitative data, about conclusions and insights.
We hope that such meetings with university students who study in the specialties of "sociology", "marketing", "communications" will be regular. Communication between students and practitioners is mutually beneficial and charges with new energy and ideas.