An important step in digitalization
Posted: Tue Apr 22, 2025 5:06 am
Personalization and customization
Every year, consumer preferences move further and further away from mass-market contentment, bringing to the forefront customization in the format of any possible consumption - both virtual content and physical goods. Now consumers not only know what they expect and are looking for, but they also want the industry to know it, too.
According to research by McKinsey, companies that effectively implement personalized experiences in their business perform 40% better than their competitors. (7)
Let's look at a few technologies that help build a unique and closer connection with the consumer:
Collecting and analyzing user data helps you better understand each of your consumers, not just your target audience as a whole. This data includes things like: information about previous purchases, user history india cell phone number list on the Internet, responses to various surveys, demographics, and other information.
Personalized advertising and offers allow you to effectively use previously collected information. In this way, the consumer receives advertising for those products that they are really interested in, based on their past preferences. Personalized content can be delivered in different ways: advertising within the brand's app or website, e-mail newsletters, etc.
Segmenting your target audience based on their consumer preferences makes it easier to send different personalized content to the right consumer segments.
- social networks
With the growing popularity of technological advances in marketing, such as the use of AI, advanced CRM systems and cookies, we should not forget about one of the most “fertile” marketing channels – social networks. Video format is still considered one of the most effective marketing tools.
There is now a noticeable decrease in user attention span, so the long video format is no longer suitable for effective advertising. The TikTok, YouTube shorts and Instagram reels formats have long been prevalent among consumers — short videos no longer than 1 minute.
It is also worth noting that consumers are starting to get irritated by typical advertising, even if it is placed on the right platform, it is already poorly perceived by the masses. Therefore, for effective PR of your product, you should consider native advertising in short video formats.
Every year, consumer preferences move further and further away from mass-market contentment, bringing to the forefront customization in the format of any possible consumption - both virtual content and physical goods. Now consumers not only know what they expect and are looking for, but they also want the industry to know it, too.
According to research by McKinsey, companies that effectively implement personalized experiences in their business perform 40% better than their competitors. (7)
Let's look at a few technologies that help build a unique and closer connection with the consumer:
Collecting and analyzing user data helps you better understand each of your consumers, not just your target audience as a whole. This data includes things like: information about previous purchases, user history india cell phone number list on the Internet, responses to various surveys, demographics, and other information.
Personalized advertising and offers allow you to effectively use previously collected information. In this way, the consumer receives advertising for those products that they are really interested in, based on their past preferences. Personalized content can be delivered in different ways: advertising within the brand's app or website, e-mail newsletters, etc.
Segmenting your target audience based on their consumer preferences makes it easier to send different personalized content to the right consumer segments.
- social networks
With the growing popularity of technological advances in marketing, such as the use of AI, advanced CRM systems and cookies, we should not forget about one of the most “fertile” marketing channels – social networks. Video format is still considered one of the most effective marketing tools.
There is now a noticeable decrease in user attention span, so the long video format is no longer suitable for effective advertising. The TikTok, YouTube shorts and Instagram reels formats have long been prevalent among consumers — short videos no longer than 1 minute.
It is also worth noting that consumers are starting to get irritated by typical advertising, even if it is placed on the right platform, it is already poorly perceived by the masses. Therefore, for effective PR of your product, you should consider native advertising in short video formats.