He noted two interesting trends
Posted: Tue Apr 22, 2025 5:07 am
PERFECTLY MAINTAIN A COMBINATION OF ONLINE AND OFFLINE PRESENCE
International research into consumer behaviour in the apparel and fashion sector proves that it is necessary to optimally combine online and offline presence, as this corresponds to the main types of behaviour of buyers of clothing, footwear and fashion items.
According to the results of the study (5) :
— 54% find a product on the Internet and go to buy it in a real store.
— 53% will first “touch” and try on a real product in a store, and then order it through the platform.
— 55% select a product online and then check its availability in local stores.
— 50% like to use the opportunity to reserve a product online costa rica cell phone number list and come pick it up at the point of sale. At the same time, 67% of these people make additional unplanned purchases in a real store.
CASE FROM AN ONLINE SHOPPING PLATFORM IN KAZAKHSTAN
We would like to present you with a small case that will bring us closer to the specifics of the Kazakhstan market. We interviewed the director of the platform for online stores Insales.kz – Nikita Krasnoyarov. They help businesses create online stores and integrate them with various online platforms and services.
Nikita confirmed the leading role of Kaspi, as approximately 80% of stores ask to be integrated with this marketplace immediately.
— on the one hand, Kaspi immediately gives a lot of advantages to the online store. In particular, thanks to the strength of its brand. Kaspi gives a credit of trust to the vendor who sells through their platform
— on the other hand, there is a risk of increasing business dependence on a large marketplace, which can impose its own rules of the game and change them along the way. Therefore, it is necessary to develop alternative sales channels in parallel
International research into consumer behaviour in the apparel and fashion sector proves that it is necessary to optimally combine online and offline presence, as this corresponds to the main types of behaviour of buyers of clothing, footwear and fashion items.
According to the results of the study (5) :
— 54% find a product on the Internet and go to buy it in a real store.
— 53% will first “touch” and try on a real product in a store, and then order it through the platform.
— 55% select a product online and then check its availability in local stores.
— 50% like to use the opportunity to reserve a product online costa rica cell phone number list and come pick it up at the point of sale. At the same time, 67% of these people make additional unplanned purchases in a real store.
CASE FROM AN ONLINE SHOPPING PLATFORM IN KAZAKHSTAN
We would like to present you with a small case that will bring us closer to the specifics of the Kazakhstan market. We interviewed the director of the platform for online stores Insales.kz – Nikita Krasnoyarov. They help businesses create online stores and integrate them with various online platforms and services.
Nikita confirmed the leading role of Kaspi, as approximately 80% of stores ask to be integrated with this marketplace immediately.
— on the one hand, Kaspi immediately gives a lot of advantages to the online store. In particular, thanks to the strength of its brand. Kaspi gives a credit of trust to the vendor who sells through their platform
— on the other hand, there is a risk of increasing business dependence on a large marketplace, which can impose its own rules of the game and change them along the way. Therefore, it is necessary to develop alternative sales channels in parallel