The popularity of eco-friendly products
Posted: Tue Apr 22, 2025 5:08 am
Traveling in Kazakhstan is an expensive pleasure
As of 2022, an interesting trend is observed in Europe – the growth of population mobility, despite inflation. This applies to both long-distance trips in one’s own car (despite rising gas prices) and to flights abroad.
In the case of Kazakhstan, prices still stop many consumers from traveling abroad - 43% of respondents say they have never flown on planes precisely because of high prices. Domestic routes are in greater iceland cell phone number list demand (7.6 million people per year) than international flights (1.8 million people per year), which is partly explained by the significant difference in prices. Thus, we can highlight the significantly lower mobility of our consumers. The already familiar trend of digitalization of sales is also noted - most consumers are inclined to purchase airline tickets on online platforms, while only 10% of consumers prefer to purchase airline tickets offline. (14)
Worthy of mention is the current trend of transition to more environmentally friendly products and the growing awareness of efficient production among both producers and consumers themselves. Although the prevalence of eco-production and activist movements is much higher in the West, in recent years such movements have also been gaining popularity in Kazakhstan. According to the results of a survey by Simon-Kucher & Partners, over the past five years, 85% of respondents have become more inclined to consume eco-friendly products, and the majority (32%) are millennials. (15)
As of 2022, an interesting trend is observed in Europe – the growth of population mobility, despite inflation. This applies to both long-distance trips in one’s own car (despite rising gas prices) and to flights abroad.
In the case of Kazakhstan, prices still stop many consumers from traveling abroad - 43% of respondents say they have never flown on planes precisely because of high prices. Domestic routes are in greater iceland cell phone number list demand (7.6 million people per year) than international flights (1.8 million people per year), which is partly explained by the significant difference in prices. Thus, we can highlight the significantly lower mobility of our consumers. The already familiar trend of digitalization of sales is also noted - most consumers are inclined to purchase airline tickets on online platforms, while only 10% of consumers prefer to purchase airline tickets offline. (14)
Worthy of mention is the current trend of transition to more environmentally friendly products and the growing awareness of efficient production among both producers and consumers themselves. Although the prevalence of eco-production and activist movements is much higher in the West, in recent years such movements have also been gaining popularity in Kazakhstan. According to the results of a survey by Simon-Kucher & Partners, over the past five years, 85% of respondents have become more inclined to consume eco-friendly products, and the majority (32%) are millennials. (15)