a trend of saving among consumers

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An interesting situation in this regard is developing in Kazakhstan: although the GDP per capita in Kazakhstan is about 10,000 euros, which is low by European standards, in terms of the level of electronic participation of citizens, Kazakhstan occupies one of the strongest positions in the world - 15th place (out of 193 countries), and in the Digital Intelligence Index ranking of 90 large economies by digital evolution, Kazakhstan took 20th place in terms of the speed of digitalization development . (4) It is quite possible that such a GDP-digitalization relationship is more relevant in the European context than in Central Asia, where the average GDP per capita is lower.

Banking, gastronomy and healthcare services have made the el salvador cell phone number list most profits in highly digitalised countries, while the public sector, utilities and insurance have lagged behind. In less digitalised countries, banks and telecom operators have succeeded in maintaining their revenues, while education, retail and healthcare industries have not fared as well.

“Belt-tightening” –

According to US consumer research, there is a trend of greater savings among the masses (74% of respondents) due to significant price increases and declining incomes. Most (60%) of these savings are in the form of reducing the number or size of packages of goods, or delaying purchases (40%). (5) Many consumers plan to increase their spending on essentials and decrease it on less basic items.

The situation of Kazakhstan consumers is quite specific now: one of the important factors that had a long-term effect on new consumption habits is the pandemic, which stimulated the active transition of Kazakhstanis to a less familiar digital mode. However, there are other factors that worry consumers: the difficult political situation that has developed in 2022. The events of January and anti-Russian sanctions have greatly affected both the economy of our country and the concerns of our consumers.