The takeaway from this study
Posted: Tue Apr 22, 2025 9:55 am
On any given day, Americans are exposed to approximately 4,000 to 10,000 advertisements (including print, broadcast, and digital media) on average–depending on their lifestyles and locations. It’s impossible to pay attention to every ad, never mind remember them all!
In 2017, Nielsen found results indicating that a frequency russia whatsapp number data 5 million of digital advertising ranging between 5-9 exposures helped to improve branding, and increased consumer resonance by an average of 51%. Ad frequency appeared to correlate directly with improvements in click-through rates (CTR) and decreased cost per action (CPA), though poorly tuned frequencies may have the opposite effect. Showing an ad too few times will fail to leave a lasting impression with your audience. On the other hand, showing an ad too many times can attract negative feedback.
ad resonance and intent increases with exposure until it hits a point where ad fatigue overwhelms the benefits of branding and resonance begins to decline, signaling decreasing effectiveness of the ad campaign.
In 2017, Nielsen found results indicating that a frequency russia whatsapp number data 5 million of digital advertising ranging between 5-9 exposures helped to improve branding, and increased consumer resonance by an average of 51%. Ad frequency appeared to correlate directly with improvements in click-through rates (CTR) and decreased cost per action (CPA), though poorly tuned frequencies may have the opposite effect. Showing an ad too few times will fail to leave a lasting impression with your audience. On the other hand, showing an ad too many times can attract negative feedback.
ad resonance and intent increases with exposure until it hits a point where ad fatigue overwhelms the benefits of branding and resonance begins to decline, signaling decreasing effectiveness of the ad campaign.