What is franchising know-how

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What is franchising know-how


Franchising know-how is exclusive knowledge that should not be easily accessible to everyone!

Here is an example of franchising know-how:
If you have a pizzeria that makes pizza as they teach in hotel school, it does not mean you have a know-how, because it is not particular and exclusive. It simply means knowing how to follow the classic pizza recipe exactly!

In this case, therefore, the know-how is the use of refined flours, the creation of a unique leavening procedure or a software created to make the work process faster.
These are franchisable know-how and are the only ingredient that chinese overseas america data allows you to be successful in franchising.

Know-how is an important element in the franchising contract, because it is what allows the affiliate to enjoy a competitive advantage over the competition. This importance is underlined in article 3, 4th paragraph, of Law number 129/2004 which provides for the obligation to indicate in the franchising contract the know-how provided by the franchisor to the franchisee , therefore by the franchisor to the affiliate.