Vertical market analysis on the target

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To ensure that no problems arise during the franchisee search, it is necessary to study in detail who the potential affiliate will be.
With a vertical market analysis on the target franchisee, you will be able to create a tailor-made offer for him capable of acquiring a competitive advantage over other affiliation proposals on the market.

Furthermore, in a sales situation, knowing what type of franchisee we have in front of us, what their needs, fears and quality of life are allows us to play with a move in advance.

This market analysis will therefore serve to know in the most student data in-depth way possible the potential affiliate, but also all the other affiliation proposals present on the market that could interest him, in terms of prices, services offered and business prospects.

2- The expansion areas
Choosing a store for an affiliate means that his dream is actually coming to life, and it is no longer just in his mind.
When an affiliate has to choose his store, he must not only consider the square footage, but also the area!
This is because he may have a beautiful place, but if there are no businesses around that attract a clientele similar to his, he may have difficulty achieving success.
Think about it, do you think McDonald's and Burger King, the two largest fast food franchises, are so naive to open stores close together, or is there a reason?