Know that for the entrepreneur who decides to marry a mother company in franchising, opening a point of sale represents the most important investment of his life, after the house. For this reason it is necessary to understand well what are the services during the development that a franchisor must provide to its franchisee.
Franchise Services
Franchise services
The services that a franchisor must always provide to its franchisee to achieve a development that falls within the Good Franchising project are essentially 4:
marketing , so generating leads and creating advertising materials advertising data for your affiliates,
training , in the classroom,
consultancy, with experts who can help the affiliate to carry out specific analyses on the planning of the point of sale,
on-site technical support , i.e. a support team that will intervene when there are difficulties in the affiliated stores. In Reting we call it the rescue team and it can happen that it works whole days next to the staff to ensure that the problem does not happen again.
Precisely with regard to this last point, namely on-site support, I must clarify the concept of development in terms of areas. And I want to give you an example using Naples as the city.
online or via e-learning web platforms
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