why did all this happen?
Posted: Wed Apr 23, 2025 4:33 am
Mario and Giovanni had decided to look for franchisees on their own with online campaigns, positioning the offer of their format on some web portals and industry magazines. The result was crazy, every month they received tons of interested contacts, from 200 to 300 requests!
So Giovanni began to spend entire days on the phone to manage and tell their business to all the people who had shown interest. It's a tiring job but someone had to do it, it's the least you can do if you want to develop in a successful way. However, after hours and hours of work, Giovanni didn't get anything done every day, because many interested and curious people did nothing but get information or, sometimes, they contacted him just to get a free lunch at the hamburger joint.
How is it possible that not even 1 franchising contract was band data closed ?
The truth is that Giovanni was not realizing that he had become a human brochure, a sort of broken record where every phone call was a photocopy of the previous one.
And he found himself talking to people who, once they had heard the whole story of the business, said: “ok thanks a lot, I just wanted information”.
So Giovanni began to spend entire days on the phone to manage and tell their business to all the people who had shown interest. It's a tiring job but someone had to do it, it's the least you can do if you want to develop in a successful way. However, after hours and hours of work, Giovanni didn't get anything done every day, because many interested and curious people did nothing but get information or, sometimes, they contacted him just to get a free lunch at the hamburger joint.
How is it possible that not even 1 franchising contract was band data closed ?
The truth is that Giovanni was not realizing that he had become a human brochure, a sort of broken record where every phone call was a photocopy of the previous one.
And he found himself talking to people who, once they had heard the whole story of the business, said: “ok thanks a lot, I just wanted information”.