What is the main problem behind the lack
Posted: Wed Apr 23, 2025 4:35 am
But of development of so many franchising networks in Italy?
It is precisely that of thinking only about these two activities, and being lacking in the rest.
This means that you can also be very good at selling and finding contacts, but if then in the space of a few years or even months you close the franchise points just opened it is a big problem.
Not only will it immediately turn into bad publicity, but it will almost be a tombstone on your expansion , which you will have to overcome by spitting blood to be able to convince people that it was a problem other than what is the proposal of your format.
So you understand that to make a good development of the business owner data franchise network you have to work more in the before than in the after. How?
With an excellent development plan and a truly person-proof Operating Manual completely ignorant of the sector, because remember that it is the expectations that destroy the franchise networks.
You, as a franchisor, expect for example that a person knows how to clean the kitchen perfectly or how to welcome a customer; and these expectations, one after the other, destroy the networks because problems begin to arise.
Reting with its standard of work, creates very detailed Operating Manuals that are often double or triple the price of what a normal consultant usually does, because then what we are going to sell is exactly this.
It is precisely that of thinking only about these two activities, and being lacking in the rest.
This means that you can also be very good at selling and finding contacts, but if then in the space of a few years or even months you close the franchise points just opened it is a big problem.
Not only will it immediately turn into bad publicity, but it will almost be a tombstone on your expansion , which you will have to overcome by spitting blood to be able to convince people that it was a problem other than what is the proposal of your format.
So you understand that to make a good development of the business owner data franchise network you have to work more in the before than in the after. How?
With an excellent development plan and a truly person-proof Operating Manual completely ignorant of the sector, because remember that it is the expectations that destroy the franchise networks.
You, as a franchisor, expect for example that a person knows how to clean the kitchen perfectly or how to welcome a customer; and these expectations, one after the other, destroy the networks because problems begin to arise.
Reting with its standard of work, creates very detailed Operating Manuals that are often double or triple the price of what a normal consultant usually does, because then what we are going to sell is exactly this.