Advertise with trade fairs
Posted: Wed Apr 23, 2025 4:47 am
In total there are 3 strategies for finding affiliates online and you can find them at this link: “ Franchising Strategies “.
Another advertising action available to those who have already started a franchise are trade fairs. By participating in trade fairs, you can show the format you have created to potential affiliates.
Participating in trade shows is convenient for franchise brands especially if they are looking for affiliates in the area where the trade show is held. Compared to other affiliate search tools, trade shows are the most expensive channel for finding affiliates.
The only two active industry events in Italy are the Salone del home owner data Franchising in Milan, and the more recent FranchisingExpo at the Naples fair.
Trade shows are therefore the greatest opportunity to showcase the potential of your franchise in front of thousands of INTERESTED entrepreneurs.
3- Insert advertisements in specialized magazines
Specialized magazines, even if the world is moving more and more towards digital, still have an extremely high user base. Their advantage is that they are aimed at a quality audience, for this reason they are excellent if the target to intercept for affiliations are precisely these types of people. The disadvantage of sector magazines, on the other hand, is that in addition to having a high cost of promotion, it is not possible to monitor the reading data.
Another advertising action available to those who have already started a franchise are trade fairs. By participating in trade fairs, you can show the format you have created to potential affiliates.
Participating in trade shows is convenient for franchise brands especially if they are looking for affiliates in the area where the trade show is held. Compared to other affiliate search tools, trade shows are the most expensive channel for finding affiliates.
The only two active industry events in Italy are the Salone del home owner data Franchising in Milan, and the more recent FranchisingExpo at the Naples fair.
Trade shows are therefore the greatest opportunity to showcase the potential of your franchise in front of thousands of INTERESTED entrepreneurs.
3- Insert advertisements in specialized magazines
Specialized magazines, even if the world is moving more and more towards digital, still have an extremely high user base. Their advantage is that they are aimed at a quality audience, for this reason they are excellent if the target to intercept for affiliations are precisely these types of people. The disadvantage of sector magazines, on the other hand, is that in addition to having a high cost of promotion, it is not possible to monitor the reading data.