Do you overtake in the same lane?
Posted: Wed Apr 23, 2025 5:22 am
Learn more here: Franchising: what it is, how it works, contract and characteristic elementsMany of our readers, after the article “ How to become the McDonald's of your sector ”, wrote us mainly questions of this type: “If in my sector there is already a market leader (for example McDonald's in fast food), what should I do?”.
For this reason we decided to write an article to explain how to do franchising in a sector where there is already a market leader and therefore we can say: " How to become the Burger King of your sector? "
In fact, if there is already a very strong number 1 in your industry, you need to be good at becoming a great number 2; in this case the strategy is slightly different.
The biggest mistake, in fact, is to see the success story of your competitor (market leader) and carry out his same actions. In this way, however, you expose yourself to a very high risk, that of advertising your competitor and making people see you only as a copy.
By doing so, you will never be able to leave your mark on job seekers data the market!
In fact, if your goal is to become number 1 you have to overtake your competitor!
And tell me,
No! You have to change lanes to overtake the person in front of you!
It's the same in the market. You don't have to get in line with the leader, but to the side to be able to overtake him. Obviously it doesn't all happen in a short time, and before overtaking you have to be very good at getting alongside the leader, becoming a co-leader.
For this reason we decided to write an article to explain how to do franchising in a sector where there is already a market leader and therefore we can say: " How to become the Burger King of your sector? "
In fact, if there is already a very strong number 1 in your industry, you need to be good at becoming a great number 2; in this case the strategy is slightly different.
The biggest mistake, in fact, is to see the success story of your competitor (market leader) and carry out his same actions. In this way, however, you expose yourself to a very high risk, that of advertising your competitor and making people see you only as a copy.
By doing so, you will never be able to leave your mark on job seekers data the market!
In fact, if your goal is to become number 1 you have to overtake your competitor!
And tell me,
No! You have to change lanes to overtake the person in front of you!
It's the same in the market. You don't have to get in line with the leader, but to the side to be able to overtake him. Obviously it doesn't all happen in a short time, and before overtaking you have to be very good at getting alongside the leader, becoming a co-leader.