Welcome, or Correct email newsletter
Posted: Thu Dec 26, 2024 3:47 am
Most people who receive tons of emails every day have developed what is called an effective “bullshit detector.” In half a second, they can spot a template email and recognize that the “Let’s explore our offer” call-to-action is a waste of time.
Trying to get a stranger to pay attention to you is a real art. Therefore, writing an email requires skill, charm, expressiveness and constant self-improvement.
We decided to share with you some tips to keep in mind when composing emails:
Step 1: Make it easy for them to say “Yes!”
How often do we receive emails from people who areindia phone numbers interested in sharing knowledge, but can never explain what they want. Do they want coffee or a phone call? It's not clear. Instead of answering yes, we have to ask again or not answer at all.
If you ask someone to take the time to respond to you, be clear about what you want. Ask yourself, “Can the recipient say yes for sure?” If the answer is yes, you’re doing it right. If not, rewrite the letter.
Don't miss the news
Enter your e-mail and receive the most interesting articles, studies and cases.
E-mail
Receive news
By clicking the button, you confirm that you agree to receive the newsletter.
Step 2: Write an intriguing subject line
Writing a good email subject line is like writing a catchy headline. If you're writing to someone you've never met, try to be clear and interesting at the same time.
For example, if you were asking someone to speak at the annual RIW conference, you might use the subject line: "Alexander RIW 2014?" The point is that using someone's name makes the letter more personal, mentioning RIW increases the chances of the conference being recognized, and the question mark creates surprise.
Remember that while you want to make everything clear, you can't give subscribers a reason to close the email before they've read it. So avoid boilerplate or formulaic phrases that will simply cause the email to blend in and get lost among others.
For example, when addressing a conference speaker, it is best to avoid generic phrases like “speaking opportunity,” because they will discourage the person before they have a chance to truly appreciate the opportunity.
Step 3: Establish Trust
To establish trust, tell your reader what makes you different, what makes you better, and why you are worth paying attention to.
When you need to contact someone to interest them in a partnership or collaboration, show them monthly statistics on your website and social media page views. If you need to interest them in an event, indicate the audience, annual sales volume, and a list of the most powerful speakers from the previous event.
If you can't share data, build trust by talking primarily about the person you're interacting with, such as how long you've been following their work, how much you liked their latest blog post, etc. Most people like to feel appreciated, but don't suck up to them.
Step 4: Be brief and get to the point
Trying to get a stranger to pay attention to you is a real art. Therefore, writing an email requires skill, charm, expressiveness and constant self-improvement.
We decided to share with you some tips to keep in mind when composing emails:
Step 1: Make it easy for them to say “Yes!”
How often do we receive emails from people who areindia phone numbers interested in sharing knowledge, but can never explain what they want. Do they want coffee or a phone call? It's not clear. Instead of answering yes, we have to ask again or not answer at all.
If you ask someone to take the time to respond to you, be clear about what you want. Ask yourself, “Can the recipient say yes for sure?” If the answer is yes, you’re doing it right. If not, rewrite the letter.
Don't miss the news
Enter your e-mail and receive the most interesting articles, studies and cases.
Receive news
By clicking the button, you confirm that you agree to receive the newsletter.
Step 2: Write an intriguing subject line
Writing a good email subject line is like writing a catchy headline. If you're writing to someone you've never met, try to be clear and interesting at the same time.
For example, if you were asking someone to speak at the annual RIW conference, you might use the subject line: "Alexander RIW 2014?" The point is that using someone's name makes the letter more personal, mentioning RIW increases the chances of the conference being recognized, and the question mark creates surprise.
Remember that while you want to make everything clear, you can't give subscribers a reason to close the email before they've read it. So avoid boilerplate or formulaic phrases that will simply cause the email to blend in and get lost among others.
For example, when addressing a conference speaker, it is best to avoid generic phrases like “speaking opportunity,” because they will discourage the person before they have a chance to truly appreciate the opportunity.
Step 3: Establish Trust
To establish trust, tell your reader what makes you different, what makes you better, and why you are worth paying attention to.
When you need to contact someone to interest them in a partnership or collaboration, show them monthly statistics on your website and social media page views. If you need to interest them in an event, indicate the audience, annual sales volume, and a list of the most powerful speakers from the previous event.
If you can't share data, build trust by talking primarily about the person you're interacting with, such as how long you've been following their work, how much you liked their latest blog post, etc. Most people like to feel appreciated, but don't suck up to them.
Step 4: Be brief and get to the point