In this article, you will find ten tips on how to get the jamaica phone numbers most out of this holiday of discounts.
Prepare to prevent your warehouse from being empty unexpectedly
Start your sale early and beat the competition
Hook them with the subject line
Keep your attention with vibrant animation
Engage by inviting them to play
Build interest with a series of emails
Replace "discounts on everything" with your own offer
Heat up the tension with a countdown
Surprise with your Friday
Don't Just Have Black Fridays in November
Examples for inspiration
Yandex.Market attracted with a big discount at the height of the sale
Madrobots reminded about the last chance
Prepare to prevent your warehouse from being empty unexpectedly
In order not to lose out on the main sale of the year, you need to prepare for it in advance. For example, Beyosa starts planning Black Friday in August. They produce goods for the promotion in advance and develop a pricing policy.
"We have been preparing for Black Friday since mid-August. We select the participating products, look at the statistics for previous periods - what was selling well and what was not. And we agree on discounts that we have not had during the year. Then we need to have time to produce the products in order to sell them at reasonable prices in November. Because our goal is not just to make money, but to provide the best price for a good product.
This approach pays off. For example, on the previous Black Friday we sold more active pillows than in the whole year"
Alexander Litvinov
Alexander Litvinov
Product Owner beyosa
Start your sale early and beat the competition
During the sales season, companies often compete to see who will have Black Friday first. Buyers have missed discounts and are waiting for them, so playing ahead will help "skim the cream". And you can also motivate those who haven't even thought about sales and Black Fridays to buy.
Letter Faster than Black Friday from Citylink
Citylink is holding a sale a month early. But they didn't forget to mention Black Friday in the newsletter text
Hook them with the subject line
A seductive headline consists of three elements:
benefit: the size of the discount, the words “promo code”, “gift”, the term “Black Friday” itself also indicates a benefit
status: feeling of exclusivity (customer name in the subject line, “secret sale”, “be the first to buy”)
emotion: the stronger it is, the more clickable the subject of the letter (curiosity, joy, interest, anger)
Letter from online store Lamoda for Black Friday with access to sale 1 hour earlier
Example of a newsletter from Lamoda. The phrase “before others” creates a sense of exclusivity
To make the client feel special, you can personalize the mailing even more. RetailCRM has a whole set of variables for this. For example, specify a personal discount for the buyer in addition to the general discount.
+54% to income and other newsletter features in RetailCRM
Personalization in RetailCRM
You can also test the subject line of your email using the A/B testing feature. Test which headline works best on a group of customers, and replicate the “winner” to the rest of your audience. This will help increase the Oper Rate of your emails.
What is A/B testing of a newsletter and how to do it
Keep your attention with vibrant animation
When a person opens a letter, the first thing they notice is the illustration, and they will notice a moving picture even earlier. GIF animation will make the reader hold their gaze, and your letter will be more vividly imprinted in the client's memory.
GIF animation in a letter from the cosmetics brand Yves Rocher for Black Friday
The GIF animation in the Yves Rocher email contrasts with the cosmetics brand's usual colors, making the email stand out from the crowd
You can also make a more restrained animation, which will also be interesting to watch. Cozy pictures in the newsletter will evoke pleasant associations with the brand in the reader.
GIF animation in NetPrint's Black Friday email
Snowflake discounts and family images in NetPrint newsletters harmonize with the brand's theme — photo printing. Usually, photos for family archives are printed on paper
Don't add GIFs just for the sake of it. For example, the animation in the letter from OZON doesn't carry any semantic load - it's just a flashing banner that is more annoying than encouraging to make a purchase.
GIF animation in a letter from the OZON marketplace for Black Friday
Gifs should demonstrate the product, entertain, or reinforce the main idea of the letter. Then it will help increase sales. For example, Dell increased conversion by 109% using GIFs in newsletters.
Read more articles on the RetailCRM blog
7 ways to build a database for email newsletters How to congratulate clients on their birthdays correctly and with benefit for business What is a welcome chain and why does a business need itEngage by inviting them to play
Interactivity will increase engagement. If you offer the reader not just to buy at a discount, but to win their personal discount in a lottery, an element of surprise will appear. The client will be interested in what surprise he will get.
Letter with an offer to play from the publishing house MIF
Publishing house MIF offers subscribers to catch books at a discount for Black Friday. A reference to a childhood game makes the reader nostalgic
Discounts attract those who are interested in a specific product. And game mechanics can also work with those who are simply gambling.
Letter with an offer to play from Mail.ru
Mail.ru offers to spin the “sphere of wonders” and win a discount on the occasion of Black Friday
Automate your mailingsLaunch welcome chains, remind about abandoned carts, inform about accrual and burning of bonuses in the loyalty program
Try it for free14 days ★test period
Build interest with a series of emails
By Black Friday, your customers' inboxes will be flooded with sales emails. To stand out and reach more customers, think through a series of emails and start sending them in advance.
Announcement. 7-10 days before Black Friday, announce the sale, its dates, participating products, and discount sizes. This will interest your subscribers, and they will start looking at the products and adding them to their Favorites.
Pre-sale letter before Black Friday from Wildberries
Or you can do like Wildberries - play on the name "Black Friday" and launch another, preliminary sale
Start. On Friday morning, notify your subscribers that it's time to visit the site and make purchases. Specify all the terms of the sale in detail, add cards of individual discounted products.
Last chance. On the last day of the sale, give a push to those who haven't bought anything yet. Try creating linked mailings in retailCRM: send reminder emails to those who clicked on the previous email but didn't buy anything.
Letter on the penultimate day of the sale from Pult.ru
On the penultimate day of the sale, the online acoustics store Pult.ru reminded that there was one day left to buy on the promotion
In a series of mailings, you can use not only email, but also other channels. For example, send a message to WhatsApp or SMS to those who do not read letters. Such cascading mailings will help to reach more clients. How to set them up in RetailCRM, we tell in the article.
Cascade Mailings: How to Reduce WhatsApp Costs and Reach the Client
Replace "discounts on everything" with your own offer
"Discounts on everything" sounds tempting, but it is not suitable for everyone. For example, it may not be profitable for a company to reduce prices on the entire range. Or total discounts do not correspond to the brand policy. In this case, on Black Friday, you can make a discount on part of the range or on the most premium product.