Here are a variety of content ideas to help

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Teach them about your craft or process: If you create handmade items, a quick look at your creative process can increase their appreciation for your work.
Invite interaction: Encourage them to follow you on social media, respond to an email with questions, or browse a specific section of your shop.
Set expectations: Let them know what content they can expect from future emails (e.g. new product announcements, exclusive sales, behind-the-scenes footage) and how often you plan to send emails.
Keep these welcome emails concise, visually appealing (using your brand aesthetic), and mobile-friendly. The goal is not to overwhelm them with sales pitches, but to connect, provide value, and encou europe cell phone number list age them to become active members of your community. A thoughtful welcome sequence turns new subscribers from mere email addresses into engaged and excited prospects, setting the stage for future sales and long-term loyalty.

Content is King: What to Send to Your Email List

Once you’ve successfully built your email list and welcomed new subscribers, the ongoing challenge and opportunity is to consistently deliver valuable content that keeps them engaged, energized, and ultimately ready to purchase from your Etsy shop again. The emails you send shouldn’t just be aimed at driving sales; they should offer a mix of promotional content, valuable information, and behind-the-scenes insights that strengthen your brand identity and connection with your audience.

keep your email list thriving:
drive subscribers back to your Etsy shop. By providing a combination of value, inspiration, and strategic promotions, your email list will become a powerful engine for repeat sales and sustainable growth for your Etsy business.