The planning or content

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Let’s take a look at this tactic in action. We built our content marketing guide as a pillar page, which allowed us to cover a slew of subtopics related to the broader topic of content marketing, all in one piece of collateral. All of these subtopics are organized into sections on the page, with a hyperlinked table of contents at the top to allow readers to pick and choose exactly what they’d like to learn about: Then, throughout the page, we offer readers the opportunity to go deeper and learn more about each subtopic by linking to relevant blog content: What is content mapping? A pillar page is a great tactic if you’ve got a lot of existing blog content all focused on a particular parent topic.


It’s one of our favorite ways at Brafton to repurpose and repromote our blogs. uk email leads But you can also create a pillar page with all brand-new content — it’ll just take more research, planning, and production time to complete. Enter: content mapping. Content mapping is the process of assessing your target audience, understanding what they are trying to achieve, and helping them along that journey with branded educational and commercial content. Its scope can span the entirety of your content marketing strategy or a single piece of pillar page content.



Why content mapping matters in content marketing mapping) of a pillar page is just as important as the research done to choose the correct keyword to target for your business. Pillar pages are kind of like the books of the marketing world. If you were an expert birder, for example, you wouldn’t set out to write a book about bird-watching without doing any research. Especially if you’ve spent a lot of time writing and publishing articles about bird-watching on your blog.